Pepsi fails to derail launch of Coca-Cola’s reformulated sports drink

World Trademark News Daily
October 1, 2009

Partner Timothy Kelly’s article, “Pepsi fails to derail launch of Coca-Cola’s reformulated sports drink” featured in World Trademark News Daily, explores how the U.S. District Court for the Southern District of New York refused to preliminarily enjoin The Coca-Cola Company’s advertising and promotion of its new Powerade ION4 product in Stokely -Van Camp Inc. v. The Coca-Cola Company.

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